Case Studies

Enhancing GTM Applications for a Global Cybersecurity Leader

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GTM Applications for a Global Cybersecurity Leader

Introduction

A global cybersecurity leader, is renowned for its advanced cloud-native platform designed to protect endpoints, cloud workloads, identities, and data. As the company rapidly expanded its operations and offerings, it faced a critical need to build and enhance its various Go-To-Market (GTM) applications to stay ahead in the competitive cybersecurity landscape.

Problem Statement

To maintain its leadership position and drive growth, Company needed to build and enhance its GTM applications. This involved developing sophisticated tools and systems that could support their marketing, sales, alliances, customer success, and other internal business units. The goal was to create seamless and efficient processes for pitching new products, expanding into new markets, and scaling with existing customers.

Challenge

The primary challenge was the imbalance between the supply and demand of Salesforce professionals. The demand for specialized talents in products such as eCommerce Cloud, Sales Cloud, Service Cloud, and Marketing Cloud far outweighed the available supply. Moreover, the nature of the roles required individuals who could “wear multiple hats” – professionals capable of handling various responsibilities and adapting to the dynamic needs of the business.

Solution

Understanding the urgency and specificity of company’’s needs, Hyqoo meticulously curated a team of six highly skilled professionals. Through our rigorous vetting and selection process through Hyqoo talent cloud platform, we identified individuals with the necessary expertise in the relevant Salesforce products and a proven ability to manage multiple roles effectively. By aligning closely with company’’s objectives and requirements, we ensured that each deployed talent could contribute meaningfully to the development and enhancement of their GTM applications.

Result/Impact

The deployment of our team had a significant positive impact on company’’s operations. Our professionals integrated seamlessly into various business units, including Marketing, Sales, Alliances, and Customer Success. They played a pivotal role in designing, building, and shipping features that empowered these units to pitch new products more effectively, expand into new markets, and scale operations with existing customers. The enhanced GTM applications facilitated smoother processes, improved efficiency, and contributed to the overall growth and success of the company.

Key Takeaway

The success of our initial engagement with the Company led to a strong, ongoing partnership. Impressed with the quality and impact of our team, They chose to collaborate with us for five additional roles. Our ability to meet their critical needs extended beyond the initial scope; we were also recommended to the head of procurement to address a vital requirement in Israel. Despite the challenging conditions in the country, we successfully filled the position, demonstrating our commitment and capability to deliver exceptional talent solutions under any circumstances.

Conclusion

Our collaboration with a global cybersecurity company showcases our expertise in identifying and deploying high-quality talent to meet complex business needs. By providing specialized Salesforce professionals capable of handling diverse roles, we enabled company to enhance its

GTM applications, drive innovation, and maintain its leadership in the cybersecurity domain. This case study highlights our dedication to understanding client needs, delivering tailored hiring solutions, and building long-lasting partnerships that foster mutual success.

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