How to Develop Custom Generative AI Models for Your Business?

Artificial Intelligence

How to Develop Custom Generative AI Models for Your Business?

Generative AI models have gone from a niche idea to something you can’t ignore in your business. More and more companies are realizing that custom generative AI is important not just for their unique needs but also for competing in today’s markets with cut-throat competition.

According to the latest McKinsey Global Survey on AI, 65% of respondents indicate that their organizations are now regularly utilizing generative AI—a figure nearly twice as high as reported in the survey conducted just ten months prior.

There are open-source LLM models that companies can use for their purposes. However, the open-source options are general and specifically tailored to their needs. So, if organizations and corporates want more control over data privacy, customized LLM highly compatible with existing systems, and optimized outcomes as per business preferences, then, it is best to go for a custom Generative AI solution.

If you are interested in building a generative AI model of your own, let’s examine what it requires.

How Does a Custom Generative AI Solution Help a Business?

Custom generative AI models are valuable because they serve a specific business need. For example, a custom LLM model will be tailored to your business needs and trained on proprietary data rather than public data available on the Internet.

So, it can provide personalized outcomes, as the training will help the model understand your business, customer preferences, and industry, and a general-purpose LLM will not be able to meet your needs because it isn’t trained on your collected data.

You get better results when you design a custom generative AI model uniquely to the specifications of your industry, data, and use case. You can even integrate the Gen AI models into your existing software systems to leverage the benefits of AI in completing manual tasks.

Businesses can build their own Generative AI models for different use cases, like text-to-image generation, creative content writing, automated code writing, and even music composition

However, bringing your custom generative AI models to life is a lengthy and complex process. This has encouraged many companies to hire generative AI experts who can build these custom models from scratch.

Two Techniques to Build Your Own LLM

There are two approaches that you can use to build your generative AI solution:

Training with your own data
Incorporating your own data with RAG (retrieval augmented generation)

The first approach is expensive and requires considerate resources: time, skillset, data processing, and computing power. You will have to hire generative AI experts to develop a useful model.

However, the second approach is less complicated because you won’t be building a model from scratch. Your custom generative AI solution will be built upon an existing model, like Anthropic’s Claude or Meta’s Llama, and your data will supplement it.

It will still use the data it was originally trained on, but training on your data will also make it efficient to answer questions about your product lines. The effectiveness of both approaches depends upon the training dataset.

How to Build Custom Generative AI Models?

Developing custom generative AI models generally involves multiple stages, requiring much thought, rigorous testing, and expertise. Here are the steps to take a generative AI model from concept to deployment.

Step 1: Define What You Want to Do and Why You Want to Do It

First and foremost, decide what you would like the generative AI solution to do. Do you want to generate marketing content? Create art? Enhance customer service through chatbots? Or do you want something else? Once you have a clear objective, figuring out what generative AI model will serve your purpose will be easier.

This stage is the most important as it determines the direction of the whole development. If you face difficulties, you can hire a generative AI engineer with specific skills that match your project’s needs. In most cases, companies look to hire generative AI experts in the early stage of product conceptualization to use their expertise for strategy and feasibility studies.

Step 2: Collect and Prepare Data

Data is the basic building block of any generative AI model. Generative AI technology requires massive amounts of data to understand the patterns and generate accurate outputs. Depending on your goal, this data can be text, images, audio, or structured data. In either case, high-quality, diverse datasets are key to training powerful generative AI models.

Data collection is often time-consuming and complicated. This is why most companies hire generative AI engineers to do this: they are experienced in finding good data sources and making consistent data pipelines that won’t break under production load.

A good generative AI engineer will also help you with data augmentation techniques so you get better performance and more accurate results. LLMs can even be used for data labelling, and a team of generative AI experts will help increase the efficiency of the task.

Step 3: Select a Model and Then Prototype It

Once the data is available, the next part is choosing and prototyping the model. Different architectures will suit different objectives depending on your use case. For example, Transformer-based models like GPT (Generative Pre-Trained Transformer) will work great for tasks involving natural language processing, while GANs (Generative Adversarial Networks) will be a great fit for image generation.

During the prototyping, the model is tested with several iterations on small, representative data to check if it can start shaping the results. The idea is to play with various models and parameters and see the preliminary outputs and results.

Step 4: Train and Optimize Your Model

Training is the phase during which the model is exposed to data and learns to generate meaningful outputs. This stage can be costly as it requires powerful hardware and cloud infrastructure. Plus, training a generative AI model can take hours to days or weeks of computing, so speeding that up is one of the main goals. An accurate model is also important but comes with a cost trade-off when training.

During the optimization phase, adjustments are made to enhance the model’s performance, such as using distributed training or applying techniques like pruning and quantization. This is a stage where you must hire a generative AI engineer. They can iterate on the model until it satisfies technical capabilities and runs during high usage without constraints.

If you hire a generative AI expert knowledgeable about optimizing models, you can reduce operational costs without compromising on high-quality results.

Step 5: Keep Testing and Validating Your Model

After training, the generative AI model must undergo rigorous testing using test datasets to ensure that it meets accuracy, consistency, and safety requirements. Validation is essential as it helps uncover potential issues, biases, or errors in the model before deployment. For example, a chatbot model must be tested for linguistic bias. In contrast, an image-generating model must be tested on how good and relevant images it produces based on a prompt.

It is wise to hire a generative AI engineer during testing who will iterate through extensive experimentation with various data examples and tune the model to be responsive on edge cases. Generative AI technology is often subject to specific ethical and legal guidelines. In most industries, testing also involves compliance assurance to verify that model outputs meet regulatory requirements.

Step 6: Deploy and Integrate Your Model

The deployment process often requires configuring the model for an environment that supports scalability and reliability. Many companies use cloud platforms like AWS, Google Cloud, or Azure. These platforms offer powerful infrastructure and easy-to-manage deployment options. During integration, the model is connected to various user-facing applications to operate seamlessly within the organization’s digital ecosystem.

You can make the deployment process easier if you hire a generative AI expert who will make the deployment process easier. They already know how to integrate the model securely and efficiently, make sure it works well with your existing tools and workflows, increase its impact, and will also make it easier to maintain.

Step 7: Monitor and Maintain

Generative AI solutions need ongoing monitoring because their performance can deteriorate over time due to changes in data, hardware limitations, or user preferences. It is also important that the model’s accuracy is sufficient and that it performs well in production. Models must also be audited and updated regularly to stay up-to-date and efficient. Meeting these criteria makes users happy and business stakeholders willing to support AI initiatives.

Companies can hire a generative AI engineer for continuous maintenance to meet evolving needs. They can incorporate mechanisms to obtain feedback data through data collected during interactions in the real world.

Why Hiring Generative AI Experts is Key to Success?

Building generative AI models from scratch is a complex and time-consuming task that requires expert knowledge in machine learning, deep learning frameworks, and data science. Generative AI technology is evolving quickly, and you need a team that can successfully create and scale with new generations of models. When you hire generative AI engineers or experts from a talent hub like LATAM region, you gain access to their expertise, as they can handle the complex work of model prototyping, optimization, and deployment.

Hyqoo’s AI Talent Cloud can help you hire Generative AI talent and fill the talent gap in your team within 2-3 days. Surround yourself with the world’s best engineers and send in your requirements today!

FAQs

How do custom Gen AI solutions benefit companies?

Custom Generative AI models help businesses to stay ahead in this competitive marketing through innovation and efficiency. Here’s how the custom Geni AI solutions help companies:

Automate manual and repetitive tasks and streamline the workflows
Brainstorm unique ideas and help overcome the creative block
Boost productivity as more tasks are handled simultaneously
Allows to allocate the resources more efficiently and effectively

What is RAG?

Retrieval Augmented Generation, or RAG, is a technique for improving the accuracy and reliability of Gen AI models with facts sourced from external sources. It optimizes the LLMs’ output by providing an authoritative knowledge base outside of its training data sources before generating a response.