Tomas Waldbaum

Business Analyst

Buenos Aires, Argentina, Argentina

4+ Years Exp

Summary

Tomas is a Business Analyst with experience creating customized digital solutions across diverse industries, with an impressive skill set spanning Business System Analysis, Project and Product Management, and Digital Product Development (SDLC). He has effectively managed the e-commerce platforms and enhanced mobile app functionalities. He is adept at understanding user needs and monitoring market trends using various tools, such as User Interviews, Surveys, User Journey Maps, Usability Testing, A/B Testing, Competitor Analysis, Market Research, Customer Feedback, and Feature Prioritization Frameworks. Tomas is proficient in data analysis, teamwork, team management, and analytical skills to drive business systems analysis and product management on B2B and B2C projects. He has expertise in software development, design thinking, Web 3.0, AI, Agile methodologies, overseeing project scope, and employing user stories for precise requirement definition. 

Technical Skills

Detailed View

HTML/CSS
SQL
Javascript
PHP
WordPress
Agile
E-Commerce
Kanban
Scrum
Google Suite
Postman
Git
Jira
Amazon Web Services
Confluence

Other Skills

Spanish
English

Work Experience

Senior Business Analyst

BILDIT

Temporary | 23/11/2023 - Present

Remote | United States

  • E-commerce Strategy and Development: Spearheaded the gathering of functional and non-functional requirements for BILDIT's internal e-commerce products and high-profile clients such as Palacio de Hierro, ICE Recycling, and Copper Union. Focused on aligning e-commerce strategies with business objectives to enhance online retail experiences.
  • Project Leadership and Stakeholder Management: Collaborated closely with Product Owners to prioritize, scope, and plan initiatives, ensuring strategic alignment and timely delivery of e-commerce features. Facilitated comprehensive stakeholder engagement sessions to capture critical business needs and expectations.
  • Discovery and Prototyping: Led multiple discovery projects to define the scope for new clients, prototyping their applications and creating initial MVP stages for their e-commerce platforms. Conducted intensive market and user research to ensure viability and market fit.
  • Requirement Analysis and Documentation: Excelled in meticulously documenting business and technical requirements, crafting detailed user stories and acceptance criteria as a foundational blueprint for development teams using Confluence. This process was crucial in translating complex e-commerce needs into actionable development plans.
  • Integrated E-commerce Solutions: Contributed to developing BILDIT's rapid mobile app development platform, which integrated seamlessly with top e-commerce platforms and featured a unified app and web storefront with a robust CMS, enhancing mobile and web commerce efficiency.
  • Client-Specific Strategy Implementation: Effectively managed the e-commerce stream within the Palacio de Hierro app, enhancing mobile app functionalities and supporting the internal team to meet critical release timelines. This role involved intense collaboration with technical leads and architects to devise and execute detailed implementation plans.

Business Analyst

GravyStack

Temporary | 24/05/2023 - 10/11/2023

Remote | United States

  • Fintech Product Strategy: Collaborated closely with the Product Owner in a dynamic startup environment to strategically define and validate fintech product requirements, aligning them with stakeholder expectations and user needs. Ensured that the product roadmap supported GravyStack's vision in the competitive fintech space.
  • MVP Launch and Mobile App Development: Played a crucial role in developing and launching the MVP version of the GravyStack mobile app. Prioritized and refined the product backlog, focusing on critical features that enhanced user engagement and functionality.
  • Technical Requirements Gathering: Partnered with the development team to define technical and non-functional requirements for the mobile fintech platform, ensuring seamless integration and functionality across all features.
  • Advanced UX Design Collaboration: Worked closely with the UX/UI design team to ensure that all app interfaces were user-friendly and aesthetically pleasing, leading to a more engaging user experience. Ensured design decisions were informed by comprehensive user story documentation and acceptance criteria.
  • Agile Project Management: Demonstrated expertise in Agile methodologies and Scrum techniques, effectively running sprint planning sessions and leading discovery and refinement sessions that enhanced team productivity and project clarity within the startup ecosystem.
  • Documentation and Process Improvement: Crafted detailed user stories with sophisticated acceptance criteria and technical specifications, guiding high-quality ticket creation for design and development teams. Enhanced the Agile workflow and product output through improved documentation and process improvements.

Business Analyst

729 Solutions

Full Time | 27/04/2021 - 09/05/2023

Buenos Aires, Argentina

  • Acted as a pivotal liaison among Sales, clients, and a team of over 22 UX/UI designers and engineers, fostering seamless collaboration and minimizing project challenges.
  • Utilized analytical acumen to drive Business Systems Analysis, Product Discovery, and roadmap development for new features and integrations within cross-functional environments.
  • Successfully managed 38 projects utilizing Agile Methodologies, effectively overseeing scope management and employing User Stories and Use Cases to precisely define requirements and desired outcomes.
  • Proficiently facilitated Requirements Gathering and led 18 discovery sessions, collaborating closely with internal stakeholders to define and prioritize feature requests. Employed various business analysis techniques and scoping processes.
  • Created comprehensive Business Requirements Documents and System Requirements Documents that served as key references throughout project lifecycles, ensuring alignment between stakeholders' expectations and technical implementations.
  • Developed and delivered product demos, technical proposals, proof of concept (POC), and sales presentations. Demonstrated the viability and potential of innovative solutions to clients, contributing to successful business outcomes.
  • Worked on digital wallet applications and white-label projects for both Android and iOS apps, especially in the finance and mobile application sectors.
  • Conducted comprehensive Data Analysis and Business Process Mapping for 38 projects, specializing in tailored RPA, e-commerce, ERP, and CRM solutions.
  • Focused on custom cloud system integrations between SaaS platforms like Zendesk, Shopify, Salesforce, and Okta, leading to streamlined workflows for prestigious clients, including Netflix, Apple, Airbnb, Facebook, Zendesk, and Twilio.

Business Analyst

Coderio Software Company

Full Time | 19/06/2019 - 01/04/2021

Buenos Aires, Argentina

Business Analyst 

  • Led the Presales team, utilizing Creative Problem Solving and Critical Thinking to assess client requirements and formulate comprehensive project plans for more than 50 projects across diverse sectors, including cybersecurity, healthcare, retail, banking, fintech, and entertainment.
  • Acted as the primary liaison during presales and kickoff phases, collaborating with a cross-functional team of over 40 technical and sales professionals. Coordinated efforts to define project scope, milestones, and acceptance criteria, leveraging resource planning and forecasting techniques to ensure successful project execution.
  • Conducted thorough Requirements Gathering, utilizing Design Thinking methodologies to promote innovation and create state-of-the-art software project solutions. Facilitated brainstorming sessions and prototyping techniques to refine and validate requirements, ensuring alignment with client objectives.
  • Documented business requirement using Confluence, ensuring clear communication of project requirements and technical specifications to stakeholders.
  • Streamlined documentation processes to enhance collaboration and version control.
  • Collaborated closely with the Project Management Office to establish standardized work frameworks and strategies.
  • Ensured optimal client experiences and outcomes by implementing industry best practices.

IT Service Delivery Manager 

  • Managed internal teams responsible for developing high-level solutions across various industries, including Fintech, Security (IAM, PCI), ERP, Last mile, e-commerce, and pharmaceuticals. Collaborated closely with UX/UI Designers, Engineers, QA, and Business Analysts.
  • Oversaw the Product Development and Product Discovery processes, ensuring that projects aligned with client needs and expectations, resulting in a notable 25% increase in client satisfaction.
  • Utilized Data Analysis, Teamwork, Team Management, and Analytical Skills to drive Business Systems Analysis and Product Management on B2B and B2C projects for esteemed clients such as Santander, Roche, Coca-Cola, Visa, Burger King, Kavak, FedEx, Jumbo, Banco Patagonia, Droguerías del Sud, and Arauco (Chile).
  • Enhanced client relationships by improving company services and motivating the IT team to deliver high-quality end-user experiences, leading to a substantial 40% increase in customer retention.
  • Designed and monitored commercial and operational process flows, implementing Agile Methodologies and Scrum principles. Reported directly to the COO and CEO, leveraging Presales, Leadership, and Creative Problem Solving abilities to ensure client satisfaction while managing a diverse production team of over 40 professionals.

Delivery Manager

RealBuzz

Full Time | 25/05/2012 - 05/06/2019

Buenos Aires, Argentina

Delivery Manager

  • Managed a team comprising more than 40 Project Managers, Designers, Engineers, and QA Analysts. Provided dedicated teams on-demand for Creative Studios, Advertising Agencies, and Startups, resulting in increased client satisfaction rates and reduced project delivery times.
  • Focused on efficiently achieving clients' objectives, taking ownership of their goals, and fostering collaborative efforts to ensure success across diverse industry sectors.
  • Conducted client requirements gathering, crafted comprehensive proposals, and developed project plans tailored to their needs using Scope Management and Business Analysis techniques.
  • Coordinated Production teams during the execution of more than 50 native and hybrid apps and highly complex website development projects in a rapidly changing environment.
  • Employed Agile Methodologies and Scrum Framework best practices to ensure timely delivery, exceptional client satisfaction, and a continuous improvement mindset.
  • Utilized Analytical Skills, Business Systems Analysis, and a KPI-driven approach to identify growth and improvement opportunities within the company and its projects.

Technical Project Manager

  • Directed a team of software engineers, UX/UI designers, and QA analysts in the planning, executing, and delivering of over 30 complex technical projects, including web and mobile applications.
  • Successfully led various digital projects, including E-commerce development, POS systems, mobile applications for premier banking institutions, CMS platforms, ERP & CRM systems, bespoke web development solutions, Augmented Reality applications, Mental and Health Wellness apps, and interactive educational websites.
  • Established and maintained strong client relationships, acting as the primary point of contact and ensuring satisfaction by delivering high-quality solutions that met business objectives.
  • Developed detailed technical project plans based on client requirements, including time and cost estimates, leading to efficient and on-budget delivery.
  • Applied Agile methodologies and the Scrum framework in project management to ensure timely delivery and adaptability to changes in client needs.
  • Conducted regular technical risk assessments and designed strategies to mitigate risks, ensuring project continuity and minimizing disruptions.
  • Authored key client documents, such as SOWs, proposals, and project reports, to ensure transparency and mutual understanding of project achievements and areas for improvement.

Product Manager

Livra

Full Time | 01/03/2008 - 04/05/2010

Buenos Aires, Argentina

  • Utilized a comprehensive approach to understanding user needs and monitoring market trends using various tools, such as User Interviews, Surveys, User Personas, User Journey Maps, Usability Testing, A/B Testing, Competitor Analysis, Market Research, Customer Feedback, Feature Prioritization Frameworks, and Social Listening.
  • Employed Agile Methodologies and Scrum principles, with an outstanding working knowledge of project management techniques and tools.
  • Managed and prioritized product features and capabilities within a diverse team of over 30 professionals, including UX/UI Designers, Engineers, QA, and Business Analysts. Fostered independent decision-making and promoted effective collaboration.
  • Designed solution wireframes and employed various User Experience analysis techniques, such as A/B Testing, Product Benchmarking, and Analytics evaluations.
  • Managed all aspects of Product Development and Product Discovery for more than 10 internal and external projects related to consulting services for brands and products and internal tools to design smart surveys and collect consumer feedback and trends, ensuring project success and alignment with client needs.

Product Manager

Iconosur

Full Time | 01/04/2005 - 02/04/2008

Buenos Aires, Argentina

Product Manager 

  • Managed the entire product lifecycle for more than 12 web solutions and applications in diverse sectors, including real estate, automotive, and employment, leading to a notable 35% increase in user engagement.
  • Conducted comprehensive market research, applying Critical Thinking and Analytical Skills to pinpoint opportunities for product enhancement and innovation that aligned precisely with customer demands and industry trends.
  • Orchestrated cross-functional teams, cultivating Teamwork and Team Management to ensure the punctual and cost-effective delivery of top-tier web solutions.
  • Achieved this by harnessing Agile Methodologies and Scrum principles.
  • Collaborated closely with developers, designers, and clients to guarantee the seamless integration of HTML, CSS, JSP, JS, and PHP web technologies, all while adhering strictly to web standards and optimizing the user experience.
  • Assumed responsibility for supervising the development and design of web applications and services, leveraging Software Project Management and Production Management best practices to optimize resource allocation and uphold stringent quality standards.

Full Stack Developer 

  • Conducted a comprehensive UX/UI analysis, strategically enhancing the user experience and interface design across all Clasificados Clarín products, leading to improved navigation and functionality.
  • Crafted HTML layouts and markup, strictly adhering to W3C compliance standards. Leveraged an array of technologies including HTML, CSS, JS, JSP, ASP, and PHP to develop web pages that were responsive and precise, even before "Responsive" became an industry standard.
  • Implemented effective Search Engine Optimization (SEO) strategies, significantly boosting organic search visibility, which, in turn, drove increased traffic and user engagement.
  • Skillfully employed Agile Methodologies and Scrum principles to streamline the development process, fostering efficient collaboration among team members.
  • Designed and developed multimedia applications using Flex, Flash, and desktop technologies, thereby enriching the product offerings and enhancing the overall user experience.
  • Expertly utilized MVC frameworks such as .NET, PHP, and Ruby on Rails for backend development, optimizing server-side processes and functionality.
  • Assumed responsibility for managing database systems (MSSQL / MySQL), overseeing report generation, and ensuring data integrity across the board.

Full Stack Developer

Freelance

Temporary | 01/06/2001 - 01/03/2006

Buenos Aires, Argentina

  • Demonstrated proficiency in both Backend and Frontend development, actively engaging in UX research and UI design to create comprehensive web solutions.
  • Leveraged a diverse technology stack, which encompassed .NET, PHP, JS, and HTML, to engineer robust and highly efficient web applications, showcasing exceptional skills in Product Development and Software Project Management.
  • Spearheaded UX research initiatives and applied advanced Critical Thinking and Analytical Skills to craft intuitive and user-friendly UI designs. These designs were instrumental in ensuring a seamless and delightful user experience across a multitude of projects.
  • Skillfully developed cross-browser web applications by harnessing the power of MVC frameworks and SQL databases. This approach optimized performance and compatibility across various platforms and devices.
  • Collaborated with REST-based API architectures to seamlessly integrate a wide array of services and components, significantly enhancing the functionality and scalability of web applications.

Education

Bachelor's of Business Administration

UADE Business School

Major in Business Administration

Bachelor of Applied Science (B.A.Sc.), Information Technology

ORT Argentina

Major in Information Technology

Bachelor's of Arts, Graphic Design

University of Buenos Aires

Major in Graphic Design

Certifications

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