• Integrated a rare combination of UX/UI Designer skills with a rich background in Product Design and Software Development. This fusion of talents facilitated the creation of innovative tools designed to revolutionize internal processes.

• Spearheaded the development of these groundbreaking tools, focusing on streamlining internal workflows and expediting the creation of critical components. These tools significantly reduced time-to-market for key products and enhanced overall efficiency.

• Nurtured an environment of creativity within the organization by providing cutting-edge tools that encouraged idea generation and collaboration among team members. This resulted in a culture of innovation that consistently produced novel solutions to complex challenges.

• Orchestrated the seamless integration of workflow improvement tools, fostering a work environment that promoted efficiency and productivity. This integration included automating routine tasks, freeing up valuable time and resources for more strategic initiatives.

• Implemented automation strategies that not only saved time but also enhanced the quality and consistency of content and texts. Leveraging artificial intelligence, these solutions continuously improved over time, adapting to changing needs and requirements.

• Achieved remarkable results by optimizing the management of content and text assets through these innovative tools. The implementation of AI-driven processes led to substantial improvements in content quality, relevance, and effectiveness.

• Led user-centric design initiatives: Spearheaded the creation of user-friendly and intuitive experiences by integrating quantitative and qualitative research into the design process. Collaborated closely with customer and stakeholder groups to ensure alignment with user needs.
• Familiarity with both iOS Human Interface Guidelines and Android Material Design, enabling the creation of platform-specific and user-friendly mobile interfaces.
• Skilled in designing touch-friendly elements such as buttons, menus, and navigation, optimizing interactions for mobile users.
• Proficient in designing mobile applications with a focus on intuitive navigation, efficient task flows, and visually appealing interfaces.
• Conducted comprehensive user research: Executed extensive user research activities, including user interviews, surveys, and usability testing, to inform the design process. This research-driven approach contributed to the development of user-centric solutions.
• Prototyped and tested designs: Developed interactive prototypes to visualize design concepts and conducted rigorous testing to gather user feedback. These insights were pivotal in refining designs for optimal usability.
• Collaborated across teams: Worked collaboratively with product owners and end-users to align design efforts with business objectives and user requirements. Effectively bridged communication gaps between diverse international teams, including Spanish, English, and Portuguese speakers.
•  Data-driven visual design: Leveraged data to inform visual design choices, ensuring that designs were not only aesthetically pleasing but also aligned with user preferences and behavior.
•  Proficient in Figma: Utilized Figma as the primary design tool to create high-fidelity prototypes, fostering efficient and collaborative design processes.
• Additional tools: Demonstrated proficiency in using Adobe XD alongside Figma to enhance the design and development of digital products.

• Contributed significantly by developing an efficient design system, enabling accelerated and resource-efficient development of digital products for the company.
• Effectively crafted intuitive application flows, enhancing the user experience and streamlining the loan request process.
•  Designed landing pages with exceptional conversion rates, effectively turning visitors into prospective customers.
• Crafted engaging graphic assets aimed at improving overall conversion rates for the company's products and service.

•  Led the design team and contributed significantly to the product team's success.
• Developed strategies that incorporated user perspectives and harnessed team expertise to make a meaningful impact on millions of people.
• Demonstrated a deep passion for their work, people, business, and the future, striving to create a positive influence through their efforts and dedication.

• Lead the UX and UI team in digital innovation squads. UX strategy of a digital products life, OKR, KPIs, Monitoring of Satisfaction, Negotiation with stakeholders and Coaching and Mentoring to the design team. Checked with the front end team to ensure that a product complying with the Experience proposed by the UX and UI Team.
• Methodologies: Agile-Scrum, Kanban, Design methodologies: Design Thinking, Lean UX, Design To Value, Iterative Design.

• Worked as a Senior Product Designer at a digital product design agency, focused on improving the user experience through A/B testing, using tools like Sketch, Adobe Photoshop, Adobe Illustrator, and Figma. Worked closely with the interaction design, marketing, and engineering teams to ensure that all products met brand requirements and user needs.
• Additionally, implemented design canvases to create interactive product prototypes that provided the design team with a consistent and clear idea. Conducted performance evaluations and helped develop product requirements documents and use cases.

• Led UX design efforts, responsible for crafting user experiences across diverse platforms and applications.
• Brings invaluable experience from customer-facing projects, including notable work with BBVA, one of the largest banks in South and North America, where they were instrumental in creating a mobile app.
• Responsibilities encompassed requirement gathering, wireframe and user interface design, execution of usability testing and user research, and development of prototypes.

• E-Commerce consulting focused on making the experience more profitable for the company.

• Responsible for developing and implementing strategies to optimize the user’s experience, such as creating A/B tests and analyzing user feedback.
• Furthermore, collaborated with developers to ensure that the designs were delivered on time and with the highest quality.

• Role: Front-end development with Css3, Html5, Angular, Node.JS, jQuery, Sass, Less, JavaScript.
• Customers: Johnson & Johnson, Deloitte, Price Waterhouse & Cooper.
• Agile methodologies: Scrum and Kanban.

• Role: Front End Development with orientation to the design of user experiences using agile methodologies, mostly SCRUM.
• Clients: Sony, Johnson & Johnson, IAE Business School, Costa Brava Spain, ICBC Argentina.
• Agile methodologies: Scrum and Kanban.

UX/UI/Advertisement Designer

UX UI Designer JR