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Marlon de Alencar Rocha

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Marlon de Alencar Rocha

Recent publications
Artificial Intelligence
The Importance of AI Integration in Salesforce for Modern Businesses
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Integrating AI into Salesforce is transforming the way modern businesses operate. By combining AI's predictive capabilities with Salesforce's robust CRM features, companies can streamline workflows, enhance customer experiences, and make data-driven decisions. AI integration allows businesses to automate repetitive tasks, uncover meaningful insights from customer data, and deliver personalized interactions at scale. This powerful combination empowers teams to boost productivity and improve overall efficiency. From sales forecasting to customer service optimization, AI-enhanced Salesforce ensures businesses stay ahead in a competitive landscape. Embracing this technology is no longer optional—it's a critical step for companies looking to drive growth and innovation.
Developer Journey
Most In-Demand Tech Skills in US Companies in 2025
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In 2025, the tech industry in the US is set to prioritize skills that align with evolving trends and innovation. Among the most in-demand tech skills are artificial intelligence (AI) and machine learning, which drive automation and advanced analytics. Cloud computing expertise remains critical as companies scale operations, while cybersecurity professionals are essential to protect against growing threats. Data science and analytics are indispensable for extracting actionable insights, and full-stack development continues to dominate for building seamless applications. This shift highlights the importance of staying ahead in these key areas, ensuring competitiveness and fostering growth in a technology-driven landscape.
Remote Hiring
Step-by-Step Guide to Hiring the Best IT Project Manager
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Hiring the right IT project manager is crucial for ensuring project success and team efficiency. This step-by-step guide will help you identify and select the best candidate. Learn how to assess key skills like leadership, communication, and technical expertise while understanding their experience managing budgets, timelines, and teams. Discover effective interview tips to evaluate their problem-solving abilities and decision-making skills. This guide also offers strategies for screening resumes, conducting interviews, and aligning candidates with your organization’s goals. Finding the perfect IT project manager ensures smooth project execution, boosts productivity, and delivers results on time. Start building your ideal team today.
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